Party City - Brew Your Costume
Conjure up your Halloween costume with Brew Your Costume from Party City. Simply connect to Facebook to have your profile analyzed or answer a few brief questions and see what the application brews for you. I created the concept and designed the original BYC while serving as Creative Director for BYC 2.0, launched this past Halloween.
Published on:
2010
Web Design, Web Development, Creative Direction
- Client: Party City
For: the/zimmerman/agency
Project: Brew Your Costume
Role: Concept, Planning, Design, Creative Director for 2.0 version
Description:
Created as part of Party City's "Nobody Has More Halloween For Less" campaign, this experience website also doubled as a Facebook Application. Visitors can answer a short series of questions or preferably connect with their Facebook account to have their profiles automatically analyzed.
Brew Your Costume will add profile elements like your name, location and photos into a boiling cauldron to conjure up the perfect costume for you this Halloween. Then you can post it to your wall for all your friends to see. We were honored by Adweek for this project with an Ad of the Day recognition. 
-
Twelve Saturdays is your source for stylish clothing for every game of the college football season. We believe you can root for your team while looking your best.
We are honored to have won a CSS Design Award for Twelve Saturdays and be featured in numerous CSS showcases and design galleries.Web Design, Branding, Creative Direction2011 -
This product microsite was created for the launch of the new Cooper Discoverer A/T3 tire. A blend of product information and a high-impact multimedia experience, the project included a large media launch, 2 video shoots, blogger video outreach and edit, CGI design and animation, QR codes, mobile optimization, 2 facebook tabs and a complete social media rebranding.
We worked with Click 3X and Clickfire Media for the microsites and I served as Creative and UX Director for the microsites, media, and social media projects.Creative Direction, Art Direction, Interaction Design2011 -
This product microsite was created for the launch of the new Cooper Zeon RS3-S and RS3-A Ultra High Performance tires. A blend of product information and a high-impact multimedia experience, the project included a large media launch, 2 video shoots, blogger video outreach and edit, CGI design and animation, QR codes, mobile optimization, 2 facebook tabs and a complete social media rebranding.
We worked with Click 3X and Clickfire Media for the microsites and I served as Creative and UX Director for the microsites, media, and social media projects.Creative Direction, Art Direction, Interaction Design2011 -
Morelia's mexican restaurant came in need of a complete rebranding. Influenced by mexican bullfighting posters and historical Morelian architecture, I created the direction for the campaign, designed a series of posters and the website as well as some digital billboards to promote the restaurant around the Cinco de Mayo holiday. I also directed the design of the new logo and menu created by Jamie Gay as well as great copywriting by TJ Aseltyne.Art Direction, Design, Creative Direction2011 -
Welcome to the House of the Halloweenies - a haunted mansion full of hot dog sized characters wearing Halloween costumes from Party City stores. Explore the rooms to find hidden "tricks" and "treats" and discover all of the digital goodies.Interaction Design, Creative Direction2010 -
Light Up Ixtapa is a socially focused experience site allowing visitors to create stars in the sky above a virtual Club Med Ixtapa resort.Web Design, Web Development, Interaction Design2010 -
This flash experience site was created to allow social sharing of photos while at Club Med resorts. Tying into the global brand direction of "Where Happiness Means the World", people's submitted photos make up various collage images from the campaign.Interaction Design, Creative Direction2011 -
This website was created for an Australian themed restaurant in New York City. Branded restaurant objects and natural textures were scanned in to create a true "Down Under" feel. The theme also changed from breakfast, lunch or dinner depending on what time you visited.Art Direction, Design, Programming2011
