Party City - Halloweenies
Welcome to the House of the Halloweenies - a haunted mansion full of hot dog sized characters wearing Halloween costumes from Party City stores. Explore the rooms to find hidden "tricks" and "treats" and discover all of the digital goodies.
Published on:
2010
Interaction Design, Creative Direction
- Client: Party City
For: the/zimmerman/agency
Project: HouseOfHalloweenies.com
Role: Concept, Planning, Creative Direction, Design
Description:
This flash experience website was created for Party City's "Nobody Has More Halloween For Less" 2009 campaign. Working with NYC's Clickfire Media (who did an outstanding job with 3D modeling, animation and flash programming), we created the world of the Halloweenies - hot dog sized characters wearing Halloween costumes from Party City stores.
As you "trick" and "treat" around the house by exploring rooms of the haunted mansion, you will discover quirky animations and unlock digital goodies. Find all the hidden goals and unlock everything including savings at a local Party City. We were excited to be recognized by the Webbys as an honoree for this fun project. 
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